Recently Elon Musk has announced yet another model in their electric car line, The Model 3, and just three weeks after the announcement, the reaction from people is nothing but insane. The number of people having a reservation for this new model is already over 400,000. As if it is not crazy enough, you have to pay $1000 only for the reservation. Yup, 400,000 people has paid $1000 for a reservation for a car scheduled to be released in 2018 that no one has any idea how it’s going to be, I mean I know it’s probably not gonna suck but hey who knows right ?
Of course, this hype over the Model 3 resulted in various reactions from various people and companies. Just a week ago the General Manager of Chevrolet made some mocking comments over this hype, saying that unlike the Model 3, his product is going to release soon and that you don’t have to pay $1000 dollar for reservation. He said, “I am very proud of the Chevrolet Bolt that’s coming out, which will be the first to market as a long-range affordable battery electric vehicle,”. And the he added, “It will have more than 200 miles of range and it will be in production by the end of 2016, so it’s not necessary to put down $1,000 and wait until 2018 or some time after that.”
Nissan is also trying to compete quite persistently in this electric cars competition where they try to get into the market with their Leaf model. But recently, this Japanese Car company joined the bandwagon and made their very own “attack” to the rising popularity of the Model 3. So Nissan made a new advertisement for their Leaf model with some very passive aggressive remarks in the advertisement.In this advertisement, they are basically asking the people why would they want to pay $1000 and wait until 2018 for a car while they can actually just drive a Leaf which has amazing performance and can drive for over 100 miles.
In this new advertisement that they post in New York Times, Los Angeles Times, USA Today, and even the Wall Street Journal, they say “Why to Wait When You Can Drive An All-Electric Leaf Now?”. And They made a more aggressive comment by saying, “And why drop $1,000 to stand in line when you can get $4,000 cash back and best-in-class range? Nissan has been the global leader in electric sales since the Leaf was unveiled in 2010. And we have one waiting for you right now, no reservations needed.”
The whole thing is actually nothing but a fierce effort in trying to stay relevant in this new market, and the director of EV marketing and sales for Nissan USA, Andrew Speaker has also stated that they are only trying to remind people that electric cars are not something exclusive to Tesla. This is mainly because Leaf is not selling very well in the market, in the first quarter the sales just keep dropping down making it totally misses their original sales target.